Free interactive tool
Enter your wholesale revenue and distributor mix. The calculator estimates your annual deduction exposure, disputable portion, and recoverable value using verified industry benchmarks.
$2.0M
10%
Industry benchmark: CPG brands selling through KeHE/UNFI typically see 5-15% of gross wholesale revenue taken as deductions. 10% is a reasonable starting estimate.
Who on your team spends time reconciling remittances, filing disputes, and investigating deductions?
You're likely losing
$200K
per year in deductions
Potentially recoverable
$13K
per year with proper evidence
Deduction breakdown
Monthly deductions
$17K
Monthly recoverable
$1K
Labor cost / $ recovered
$0.45
What this means for your operation
Your part-time person is managing an estimated $17K/month in deductions across kehe + unfi. At 10 hours/month, that’s roughly $0 in labor for every dollar recovered. The audit shows them exactly where to focus.
Methodology
CPG brands selling through KeHE, UNFI, and major retailers typically lose 5-15% of gross wholesale revenue to deductions. This range is documented across industry sources and confirmed in EasyOps discovery calls with 30+ CPG brands.
In a verified audit of $151,671 in KeHE deductions, 88% ($140,914) was contractual passthrough — charges following agreed terms. 12% ($10,757) was disputable. This split varies by brand, category, and compliance maturity.
A conservative estimate for the disputable portion that can be successfully recovered. Well-documented disputes with complete evidence packets (BOL, POD, ASN, rule citation) filed within the dispute window achieve higher rates. Incomplete or late filings achieve lower.
Fully loaded cost for an operations or finance team member reconciling remittances, investigating deductions, and filing disputes. Actual costs range from $35/hr (junior) to $75/hr (senior), plus the opportunity cost of time not spent on other work.
This calculator provides estimates based on industry benchmarks, not your actual deduction data. Actual results depend on your specific distributor mix, product categories, compliance track record, evidence availability, and dispute timeliness. For your real numbers, upload your deduction data to the free audit tool.
See your real numbers
Upload your deduction or chargeback report. Every line classified, contractual separated from disputable, recoverable value estimated. Free, no sign-up, results in 5 minutes.
Frequently asked
This calculator uses industry benchmarks, not your actual deduction data. The 5-15% deduction rate range is observed across CPG brands selling through KeHE and UNFI. The 88%/12% contractual-vs-disputable split comes from a verified EasyOps audit. The 55% recovery rate is conservative — actual recovery depends on evidence quality, filing speed, and deduction type. For your real numbers, run the free audit with your actual data.
The deduction rate (5-15% of gross wholesale revenue) is a range documented across CPG industry sources and confirmed by EasyOps demo-call data. The 88% contractual / 12% disputable split comes from a verified audit of $151,671 in KeHE deductions. The 55% recovery rate on disputable deductions is a conservative estimate — well-documented disputes with complete evidence packets can achieve higher rates.
Use the slider to adjust. Brands new to wholesale distribution or with compliance issues often see 12-15%. Well-established brands with tight operations may see 5-7%. The deduction rate varies by category, distributor, and compliance maturity. If you don't know your rate, 10% is a reasonable starting estimate for a scaling CPG brand.
Not yet. The calculator runs in your browser and doesn't store any data. For a permanent record of your actual deduction exposure, run the free audit — it produces a downloadable report with your real numbers.
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